SEZIONI NOTIZIE

BODYARMOR Becomes Official Sports Drink of New York City FC

of Stefano Bentivogli
Source: nycfc.com
See readings
Foto

BODYARMOR Sports Drink today announced a multi-year partnership with New York City Football Club, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.

As part of the agreement, BODYARMOR Sports Drink will hydrate players on sidelines at matches and practices, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. BODYARMOR and NYCFC will also join forces to host local community fan events, including game day Fan Fests, and support BODYARMOR’s youth initiative, which will provide local youth programs with sideline equipment, essential hydration needs and more.

Andres Gonzalez, VP of Partnerships, NYCFC, said:  

“BODYARMOR is an innovative brand within the sports industry. BODYARMOR has taken a new approach as a premium sports drink that offers healthy and natural ingredients for all consumers. We’re excited to partner with a brand that shares our same innovation on and off the pitch in New York City and around the world.”

BODYARMOR has also announced partnerships today with 18 additional MLS teams across the country. BODYARMOR was initially announced as “Official Sports Drink” of Major League Soccer in September 2019. It was the largest multi-year partnership in BODYARMOR history.

Kobe Bryant, NBA legend and BODYARMOR investor, commented:

“Given the exciting growth of Major League Soccer as a whole and seeing the impact that each team has within their community, we couldn’t be more thrilled to expand our partnership to include 19 MLS clubs,” said Kobe Bryant, NBA legend and BODYARMOR investor. “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Major League Soccer’s world-class athletes both on and off the pitch.”

BODYARMOR’s partnerships with New York City FC and Major League Soccer comes at a pivotal time for the brand, as BODYARMOR’s growth continues to accelerate and challenge the market leaders. Now the #2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum at retail nationwide and just recently eclipsed $700 million in sales in 2019.

Other news
Tuesday 31 March 2020
21:20 MLS Major League Soccer Unveils 'MLS Unites' 20:56 News Andrea Pirlo: "FC Barcelona is waiting for me" 10:05 Focus Maxi Moralez: "We'll return to Bergamo"
Sunday 29 March 2020
19:01 News The definitive cult hero of every MLS team, according to their supporters
Friday 27 March 2020
21:17 Focus NYC is the epicenter of Coronavirus in US
PUBBLICITĂ€
Thursday 26 March 2020
18:17 News NYCFC's Maxi Moralez, Valentin Castellanos and Jesus Medina follow stay-at-home orders together — literally
Monday 23 March 2020
17:22 News COVID-19: New Restrictions in NYC 16:36 News Maxi trains with the family and also with Medina and Castellanos
Sunday 22 March 2020
12:10 Focus New York City FC vs Vancouver Whitecaps on FIFA 2020
Friday 20 March 2020
15:39 News NYCFC employee tests positive for coronavirus
Thursday 19 March 2020
23:36 Focus NYCFC confirm first case of COVID-19 in club's sporting department 16:12 Focus MLS extends season suspension in accordance with CDC guidance on COVID-19 14:16 News Maxi Moralez is training with the family
Tuesday 17 March 2020
18:43 Focus New York City FC, essential to keep working
Monday 16 March 2020
21:00 News CDC issues guidance on mass gatherings that could shut down MLS, NWSL and USL for 2 months
Sunday 15 March 2020
18:07 News After CCL win over NYCFC, Tigres UANL rolls on with Liga MX win over FC Juarez
Saturday 14 March 2020
19:15 Focus NYCFC, complicated season in all senses 18:58 News Ring: "Stay healthy and be responsible"
Friday 13 March 2020
19:46 News MLS institutes team training moratorium through March 15
Thursday 12 March 2020
22:00 News Stop the MLS: let's try to explain the COVID-19